ABOUT
Jacqui
I was always creative as a child, I was often found sitting in a field sketching flowers and nature on the family farm in the Shropshire countryside. I was mesmerised by the beautiful blooms capturing their individuality through the season. Or wearing my wellies helping on the farm, I was taught to respect the land, to cherish its beauty, and to leave it better than I found it - a lesson that continues to inspire my work today.
Following my heart led me to achieve a 1st Class Honours in Surface Pattern Design at University where I developed expertise in visual design, colour theory, and pattern creation with a deep appreciation for nature’s aesthetics. And yes, you guessed it flowers featured heavily! This artistic foundation now influences my floral designs, where I seamlessly merge design principles with natural elements to create visually striking and harmonious arrangements.
I then pursued a successful career as a Visual Merchandising Manager at John Lewis, leading creative window and store-wide presentations. However, I missed being creative so I began a professional course in floristry and I loved it!
In 2013 I founded Jacqui O, a luxury floral design business dedicated to creating sensuous florals and breathtaking sustainable designs. Replacing corporate meetings with the joy of working with flowers felt like coming home. My passion lies in showcasing the exquisite gifts of nature, not only for their beauty but for their ability to evoke powerful emotions for life’s most memorable occasions.
sensuous florals, breathtaking designs, for memories to treasure
Weddings & Events: My true passion
I specialise in bespoke wedding and celebration florals, bringing each couple’s unique vision to life. Weddings hold a special place in my heart. I really do love them! My first wedding project was for my sister, and it was an unforgettable experience as she got married at Chester Zoo. That moment confirmed my belief that floristry is more than just a job; it’s a way of life, much like the farming roots I cherish.
As Claude Monet famously said, "I must have flowers, always, and always." This sentiment resonates deeply with me, inspiring my dedication to creating floral masterpieces that celebrate love, joy, and the natural world.
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Recognised for Excellence: My Accreditations and Awards
My dedication to my craft has earned me a place among the finest florists in the UK. In 2022, I was proudly accredited by the Good Florist Guide, a prestigious recognition that honours exceptional creativity, quality craftsmanship, and outstanding customer service. This accolade, renewed annually through 2025, assures clients that they are in trusted hands.
My commitment to sustainability is equally celebrated. As a member of the Sustainable Wedding Alliance (SWA), I am a passionate advocate for eco-friendly floral design. I have been shortlisted for several awards, including 'Sustainable by Design' and 'Sustainable Change Maker', with judges praising my innovative approach to promoting sustainable floristry.
"It’s really encouraging to see forward-looking planning and a consistent embrace of sustainability and performance whilst also encouraging couples to adopt eco-conscious choices in their wedding flowers," commented the SWA judges.
A Floral Artist of Distinction
My floral artistry has received numerous accolades, including:
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County Brides Northwest Wedding Awards Winner 2020 — A title voted for by my own clients, who praised me for weaving magic into every floral creation.
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RHS Tatton Park Gold Medal & Best Exhibit (2021) — Celebrated for our standout NAFAS Cheshire 'Floral Feast' exhibit was vibrant and colourful. Inspired by the uninvited dinner guests who could not resist feasting on our floral creations. exhibit in the Floral Design Studio.
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RHS Chelsea Silver Medal (2023) — Our exhibit, ‘Yellow Brick Road,’ in collaboration with John Cullen Gardens, charmed visitors at the world’s most famous flower show.
My designs have been featured in Cheshire Life Magazine and on BBC Gardeners' World, where my themes of sustainability and nature-friendly floristry took centre stage.
Spreading the Love: Demonstrations and Public Engagement
As a certified NAFAS Area Demonstrator, I share my passion for floral artistry far and wide. My engaging demonstrations, like the whimsical 'Bee Friendly, Bee Kind, Bee Inspired' , have inspired countless flower lovers to explore their creativity.
My appearance at the Harrogate Flower Show (2023 & 2024) drew packed audiences, with attendees praising my ability to blend inspiration with practical advice.
A Voice in the Floral & Wedding Industry
Beyond my floral arrangements, I am a celebrated writer and thought leader in the floral industry. I contribute to Thursd, a global platform that champions sustainability in floriculture. My regular 'Hot Topics' advice and features in Your Wedding Cheshire and Merseyside Magazine offer couples insightful ideas for creating breathtaking, eco-friendly weddings.
My work has also graced the online pages of Rock My Wedding and The English Wedding Blog, where my designs inspire couples across the country.
Ready to Start Your Floral Journey?
Let me bring your floral event to life. With a portfolio of accolades and a heart full of passion, I invite you to transform your celebration into an unforgettable floral masterpiece — where every petal tells a story of love, creativity, and sustainability.
